Interviews
Direct qualitative data gathering through one-on-one conversations.
Focus groups
Small group discussions guided by a moderator to uncover diverse perspectives.
Online surveys
Digital questionnaires for efficient data collection.
User testing
Evaluating product usability by observing real users.
Card sorting
Understanding user information categorization preferences.
Tree testing
Evaluating website navigation structure effectiveness.
Research community
Participants providing ongoing feedback over time.
Mystery shopping panels
Covert evaluations of product or service quality.
Customer panels
Voluntary participation in market research activities.
Rapid Implicit Associations Testing (RIAT)
Measuring subconscious associations and biases.
Observation
Systematic watching and recording of behaviors.
Cocreation
Collaborative approach to generate innovative solutions.